Sivakasi’s Safire picks PixelFoil for creating ritzy print effects

Mr Balakrishnan Ravisankar with PixelFoil S32

New Delhi, March 27, 202: The Safire Offset Printers, also known simply as ‘Safire’ in short, is a five-decade-old printing firm based in Sivakasi, Tamil Nadu. The core activities of the company revolve around printing and producing a range of end-products or applications, playing with a pinch of innovation to make them unique amid the crowds. Safire’s innovative management gains new traction because they have installed a PixelFoil S32—a foiling solution for adding special effects on screen-printed graphics—from Monotech Systems, a globally acclaimed machine manufacturer & one-stop solution provider for the printing & packaging industry.

‘We don’t just print; we make great impression!’—this is one of Safire’s taglines which holds when it comes to adding innovation to prints. “We have been in the industry for a long span. Over the years or decades, of our presence in the industry, we firmly believe in going where the wind of change blows for innovation and creativity. So, we keep upgrading our machine portfolio to add something new and innovative to our print outputs or end-products,” says Mr B Ravisankar, Pre-Press Manager, The Safire Offset Printers. Occupying a land area of 3.70 acres, Safire boasts production facilities fully equipped with strings of pre-press, press and post-press machines, serving 3,000 clients.

He adds, “It is a typical human tendency that everybody or every client of Safire wants their printed product to be unique from others. In this aspect, we agree with the fact that the days of normal print production are getting over. As a printer, we know print enhancement is the need of the hour and a new business opportunity. To switch over to this new trend, we were looking for a machine for enhancing our screen-printed graphics. It finally led to PixelFoil S32 that ticked all the boxes of what we needed.”

Established under the ageist of Shri Late N Ayyanathan, a visionary and a doyen of the printing industry, The Safire Offset Printers with a staff strength of 500 employees has garnered its reputation in offset and digital printing over the years. Carrying his father’s legacy forward, Mr A Dhanasekaran has been managing Safire since 1975 with constant upgrades of the machine portfolio with the latest and trending technologies. “We sense the ongoing trend of print enhancement and special effects, so that is why we have invested in the PixelFoil S32,” says Mr Ravisankar.

He continues, “Monotech’s PixelFoil S32 adds great value and sensory dimension to graphics produced for different applications.” On choosing this machine for creating unique foiling effects on printed graphics, he proudly mentions that they carefully examined the features, capacity, and cost-effectiveness of PixelFoil S32 before they placed the order. “Then, we realised that it is the right machine we were ideally looking for,” he further mentions.

Indigenously engineered by Monotech Systems, PixelFoil S32 is an ideally designed add-on module that operates in tandem with a screen varnish machine, offering unparalleled foil enhancement functionalities. It uses an advanced and efficient digital process to produce high-gloss foil with various densities suitable for medium and long production runs. PixelFoil S32 leverages a broad range of industry-standard hot and cold foils and films as well as substrates that encompass diverse printing materials.

“Capable to operate at the maximum speed of 30m/min, taking on maximum sheet width of 812.8mm, we pick PixelFoil S32 for special effects on book jackets, business cards, wedding cards, etc,” mentions Mr Ravisankar, adding that they are very thankful for the advanced screen foiling system to Monotech Systems wherefrom they had also purchased a RICOH digital production press earlier. In addition to the machines, we are delighted to be partnered with Monotech Systems whose after-sales support is swift and unconditional,” he concludes.