Delhi’s Bhawna Trading strengthens alliance with RICOH

Mr Ashok Kalra & Mr Mohit Kalra with RICOH Pro C7200x

New Delhi, June 5, 2024: Engaging vigorously in quality commercial printing, Delhi-based Bhawna Trading is keen on RICOH technology as the company has so far experienced three RICOH digital colour production presses. The third and latest one, a brand new RICOH Pro C7200x – 11 colors digital production press, which had arrived recently in the company’s production setup was supplied and installed by Monotech Systems Limited, a leading machine manufacturer and one-stop solution provider for the printing & packaging industry globally.

“We primarily engage in printing and production of end products like catalogues, brochures, flyers, posters and various customized corporate gift items,” says Mr Mohit Kalra, Business Head at Bhawna Trading. He adds that they grew comprehensively to a new height in business around a decade ago when his father Mr Ashok Kalra passed on the main responsibility to him and constantly expanded the company’s machine portfolio with newer and upgraded RICOH presses.

He adds, “My father, who founded the company near about three decades ago, is still involving for core supervision in business, focusing on overall management and selection of right printing technology that turned out to be ‘RICOH’ for us for decades. Until now, we have owned three RICOH presses—the first one being the RICOH Pro C651EX installed in 2013, followed by the RICOH Pro C9100 in 2017. Our latest installation, a highly-advanced RICOH Pro C7200x with additional features, took place just a few months ago.”

He continues, “Our newly installed RICOH Pro C7200x has some clear advantages over others. It works well on wide varieties of substrates for vivid print outputs using its ‘Fifth Color Station’, an added and optional feature for getting hold of extra colour gamut that cannot be available on conventional digital presses.” Certainly, RICOH Pro C7200x’s Fifth Color Station with white toner prints for extra impact in graphics, delivering special colors such as neon yellow and neon pink, as well as clear, gold, silver, and invisible red toners to enhance metallic prints and match more brand colors.

Other salient features of RICOH Pro C7200x include its productivity and flexibility in terms of speed and media compatibility. It operates at the speed of 85ppm (pages per minute), compatibly on varied substrates up to 360gsm, for producing prints in the industry’s leading laser resolution of 2400x4800dpi with VCSEL technology. It also supports oversized sheets up to 13×49.6inch.

Supported by a team of around 25 experienced staff, Bhawna Trading works for big corporate brands, such as Ericsson, BharatPe, NEC, to mention a few. “Though we are based in Delhi-NCR or north India, we are open to serve our customers at pan-India level,” tells Mr Mohit, adding that they look forward to roping in more big brands based out of any city or town or region across the country.

“Moreover, in today’s fast-paced world of commercial printing, intuitive upgrade in printing technology with capable machines is vital. That’s why we rely on RICOH, our all-time technology companion when it comes to maintaining both quality and creativity in graphic prints,” says Mr Mohit, adding that Monotech Systems is laudable for providing them the highly-flexible RICOH Pro C7200x and their committed after-sales service support.